It’s that skill we didn’t know we needed. That one skill every Entrepreneur and Businessman wish they had. To advertise a vacant role, you’ll need it. To promote a new product or service, you’ll need it, and, to pitch that winning proposal for the 100k contract, you are going to need it!
The truth is, you don’t need a professional writer to create winning copy material. A formal and persuasive article is just what you need to win your reader over. If you have set out on improving your copywriting, it is crucial to note that you can’t just write well, you need to write well consistently.
Follow these simple steps to write better copy now!
Let the focus of your writing be your audience
It’s a common mistake, (and I have probably made it a few times too) to forget that it is not about you, but about your readers, and so whatever you write should focus primarily on your readers, and how the thought, product or service will benefit them. So you’ve developed a great product or service, and you think it’s the best thing since sliced bread, you go on and on about how glorious and glamorous your product is, and you forget even to mention how it will benefit the end user. Write about why the product is the best thing for the user, and why they would want to use it again and again!
Follow the POWER writing process
POWER is an acronym for five fundamental stages of writing. These stages include:
•Prepare: Jot down your thoughts, at this time, feel free to write down any ideas that come to mind.
•Organize: At this point, you’ve made a lengthy list of ideas. Review these ideas and select the most relevant and valuable ones.
•Write: Now that you’ve selected your ideas, now, write! Go into as much detail as possible on every thought you have chosen to write about.
•Evaluate: Evaluate what you’ve written. Ensure that you have expressed your ideas clearly and logically.
•Review: After evaluating your work, start the review process to make your work precise and useful as possible. Check for spelling, grammatical errors, word redundancy, etc. and correct and eliminate as necessary.
Use an Editing Tool
The two writing assistants I recommend include Pro Writing Aid and Grammarly. Grammarly and Pro Writing Aid can be installed on your desktop computer and has added features which depends on the different packages you may sign up for. Both tools check for correct spelling and complex grammar issues and make suggestions for correcting identified discrepancies.
These are, by far, most straightforward strategies you can use to improve your copywriting. Sometimes all your copywriting needs is a little polishing and well thought out structure. Until you are a master copywriter, trying to keep your writing concise.